2 Comments
User's avatar
Eduardo Rogano's avatar

Very Good Analysis of the Situation, Thanks Dillon. Article could have been titled: "Nothing About That Makes a Compelling Brochure". In creating business plans in my career, we'd always start with a WOTS-UP analysis. That's Weakness, Opportunity, Threats and Strengths. The only Strength in the Badger football NIL world today would be money. Show us the money Mac.

Dillon Graff's avatar

I’m inclined to believe that if they’re going to be this public about investing in the program, it’s probably not a baseless comment, because being wrong would absolutely crush what’s left of their credibility. That said, I’m still very much in wait-and-see mode. We’ve heard big promises before, and until something shows up on the field, seeing is believing for me.